MNT DEW: DEW TOUR x CHRILLEKS CINEMAGRAPHS
Mountain Dew brought us on to capture the world’s best in ski and snowboard, right in the heart of the Rocky Mountains. Breckenridge, Colorado.
With 5 days on location, shooting within the elements, our team pumped out 35 hand-made Cinemagraphs that captured the intensity and adrenaline of Mountain Dew's DewTour.
From technical tricks, to world firsts, shredding, and fist bumps, the world class athletes threw down as our team executed each mechanical shot. Don't let the beautiful backdrop fool you, each shot was throughly thought-out and properly executed. All branding was effectively highlighted at each obstacle, course, mountain, village, after parties and award ceremonies. These Cinemagraphs aimed to simultaneously inspire, while promoting all brands and sponsorships tied to the event.
All of this content was organically handmade with no guest appearances from 3rd party apps. Straight from camera » computer » social networks. Combining this raw approach with a consistent distribution throughout the entirety of the 2017 DewTour event, allowed for engagement that was both huge and hugely positive. See yah on the slopes!